Hyundai Drift School

A boost of social responsibility and accreditation. 

With our first project (Nadec Legend) underway, we were approached by the team in charge of a new show for Hyundai. With the traffic fatalities in Saudi Arabia being the highest in the world and a surge in illegal street drifting claiming the lives of so many young men, Hyundai and their partners aimed to create a show that started off with over 500 potential contestants that would be eliminated over various examinations until a winner was found. It was up to us and the organisers to create the training program required for the show and execute it.

As the Nadec Legend and Ahmed Scotland brands were still very new and unproven, this was a great opportunity for our company to build on our new found reputation. Our primary involvement with the project was the design and management of the various training courses and exams such as class theory, driver fitness, mental endurance, interviews and online questionnaires. In addition to the primary work, we also worked on all other aspects of the show such as directly coaching the contestants and promoting the program as well as putting on a show at the final event with the Nadec Legend.

The TV, Newspaper and Online promotion of the Hyudai Drift School helped strengthen the new foundation of our brands and give us much needed reputable exposure.

11034475_1091347384248914_953872649055268759_o
IMG_9701
12304093_1079952288721757_7446524060885387029_o
IMG-20151116-WA0062
Mahara_Media (14)
1497829_1091347264248926_2112444852759657685_o
bYjB9dWjzxzGrC-s56eKniD_M_z-Hj5ydXOaImH-LWA,GC9VnlnaAy8t5BwMuniW64U5D5cD0x76e1U3vCYs_BY,z8pJjaz3Zy7h
IMG_9669
IMG-20151116-WA0108
IMG-20151116-WA0111
IMG_9747
IMG_9767
IMG_9705
12250070_1072314249485561_1730493410150333357_n
11222081_1060492600667726_1811730268773282379_o
1836888_1091347297582256_1825102959507658531_o
RV4A0521
RV4A0631
DSC01349
Mahara_Media (22)
11034475_1091347384248914_953872649055268759_o
IMG_9701
12304093_1079952288721757_7446524060885387029_o
IMG-20151116-WA0062
Mahara_Media (14)
1497829_1091347264248926_2112444852759657685_o
bYjB9dWjzxzGrC-s56eKniD_M_z-Hj5ydXOaImH-LWA,GC9VnlnaAy8t5BwMuniW64U5D5cD0x76e1U3vCYs_BY,z8pJjaz3Zy7h
IMG_9669
IMG-20151116-WA0108
IMG-20151116-WA0111
IMG_9747
IMG_9767
IMG_9705
12250070_1072314249485561_1730493410150333357_n
11222081_1060492600667726_1811730268773282379_o
1836888_1091347297582256_1825102959507658531_o
RV4A0521
RV4A0631
DSC01349
Mahara_Media (22)
<                       Hover Mouse Over Sides To Slide Photos Across                      >
1/20

Website created by 3rd Apex Marketing & Development